CLIENT
BMW
SERVICES
Paper-cutting Art, Celebrity Endorsement
CONCEPT
New Year Innovative and Auspicious Talks!
BMW collaborates with emerging paper-cutting artist Chen Yan-ting to bring you the liveliest New Year blessings through unique paper-cutting art. Together, we create three fantastic paper-cut works: “Boundless Fortune Galloping”, “Prosperity in Continuity”, and the special “Love on Board” tailored for the Valentine’s Day activity on the third day of the Lunar New Year. This season, BMW M GmbH enters the next phase of its model offensive in the luxury segment with a brace of four-door high-performance sports cars:BMW M8 Gran Coupe Output: 441 kW/600 hp, max. torque:750 Nm (553 lb-ft); fuel consumption combined: 10.7–10.5 l/100 km (26.4–26.9 mpg imp); CO2 emissions combined: 244–240 g/km. In the coming year, we wish everyone boundless prosperity, abundant wealth, and flourishing creative artistry!
創意吉祥話大！募！集！新年活動
BMW x 新銳剪紙藝術家- 陳彥廷，以獨特的剪紙藝術為您帶來最熱鬧的新年祝福。共創三幅精彩剪紙作品：『強運犇騰』、『旺勢連發』，其中『限載有情人』更特別配合新年初三的情人節活動。本季的新BMW M8搭載4.4升V8引擎，配備缸內直噴和TwinPower技術，最大輸出達390kW（523馬力）。傳動系統可選擇雙離合變速箱或8速自動變速箱。同時，為了控制成本，新車使用了與目前i8概念車相同的平台，並採用碳纖維底盤和輕質鋁材料以降低車身重量。在新的一年，祝願大家旺勢連發、財源滾滾，創意藝術蓬勃發展！
