CLIENT
Artspace K
SERVICES
Paper-cutting Art
AWARD
2023 New York Art Directors Club Annual Awards / Merit
2023 Communication Arts Annual Competition Typography / Award of Excellence
CONCEPT
In the “Preface to Shuowen Jiezi (Explaining Glyph and Analyzing Compound Characters) written by Xu Shen of the East Han Dynasty, Chinese characters were made from the observations of people in ancient times. Observing the phenomena of mountains, rivers, the sun and moon, and the vivid movements of fowls and animals, they were enlightened with the meanings of communication and transmission.
東漢．許慎《說文解字敘》：「倉頡之初作書，蓋依類象形，故謂之文。其後形聲相益，即謂之字。」古人造字來自對大自然深刻的觀察，從山河日月、飛禽走獸生動的神貌中，體悟溝通與傳達的意義。
Sun LOHAS – Cultivate in Summertime 晴耕
Classic Chinese architectural elements of upturned eaves, dark tiles, window lattices, and horse-head walls are integrated with the multi-layered structures composed of blazing sun, blissful clouds, and multi-grains, exhibiting the wonderful symbolism of lasting sunny days and ample harvest of multi-grains amidst the carefree state of life.
晴耕雨讀，意為晴天耕作、雨天讀書，出自三國時代諸葛亮《鳳翔軒》：樂躬耕於隴中兮，吾愛吾廬；聊寄傲於琴書兮，以待天時。」以飛簷、黛瓦、窗櫺、馬頭牆等充滿古典韻味的中式建築元素，結合豔陽、祥雲、五穀等多層次結構，呈現灑脫自在的人生境界中，驕日當空、五穀豐登的美好寓意。
Rain LOHAS – Read on Rainy Days 雨讀
Classic Chinese architectural elements of upturned eaves, dark tiles, window lattices, and horse-head walls are integrated with the multi-layered structures composed of multi-layered structures of rainwater, Ruyi scepters, and books are also incorporated to display the leisurely and elegant taste of reading by the windows while listening to rain.
晴耕雨讀，一句簡單的成語，蘊含了至淨至雅的人生境界，無論晴雨，或耕或讀、勞逸結合，四時皆是好時光。以飛簷、黛瓦、窗櫺、馬頭牆等充滿古典韻味的中式建築元素，結合雨水、如意、書籍等多層次結構，呈現臨窗聽雨閱讀、悠閒自得的高潔品味。
