Paper-cutting Art, Co-branding
“Shanghai Traditoinow” collaborates with renowned paper-cut artist Chen Yan-ting and five other designers to organize a competition, transforming cultural intellectual property into boundless business opportunities. The competition theme is “Meaningful Images, Auspicious Intentions,” symbolizing symbols, patterns, and motifs filled with auspicious meanings commonly found in traditional Eastern cultural artifacts. This design competition aims to guide the new generation of creators through professional visual design mentors, encouraging them to utilize traditional ornamentation, crafts, literature, and objects as themes for creatively revitalizing intellectual property. The subsequent design applications are also part of the competition’s focus. We anticipate that this endeavor will enhance the application of traditional Eastern cultural patterns in modern design.