The main visual of GUCCI’s Christmas season showcases the theme of ‘Enchanted Eden,’ aiming to create the world’s most romantic garden. The introduction is led by a mystical serpent, unveiling a mesmerizing world. Male and female models take on the roles of Adam and Eve, surrounded by creatures such as tigers, parrots, bees, rabbits, zebras, and more, weaving through the scene. Accompanied by melodious opera tunes, the atmosphere exudes a dreamy poetic essence. The attire and accessories worn by Adam and Eve, including GUCCI clothing, bags, and shoes, feature patterns of serpents and tigers, harmonizing with the visuals of the short film, creating a captivating synergy.
This year, Gucci once again collaborates with paper-cutting artist Chen Yanting, aiming to use the art of paper-cutting to bring to life the vibrant flowers and animals in the tranquil and picturesque garden realm. Evoking the boundless vitality of life, with a gentle breeze and warm sunlight, it brings a sense of warmth to the winter season, offering a visually enchanting feast.