This New Year, LOEWE collaborates with the emerging paper-cutting artist, Mr. Chen Yan-ting, to present a unique paper-cutting artwork. The artwork integrates several special zodiac elements: firstly, the Rat, symbolizing wit, intelligence, and bountiful harvest; secondly, the Pig, representing auspiciousness and overall good luck; and finally, the two Fish, signifying the blessing of having many offspring.
These zodiac elements are skillfully portrayed in the paper-cutting art, showcasing the uniqueness of Chinese traditional culture. LOEWE has always been committed to collaborating with artists, blending traditional art with modern design, infusing products with a distinct artistic atmosphere. This year’s New Year collaboration seamlessly blends the brand’s innovative concept with Chinese Lunar New Year culture, offering a distinctive New Year’s blessing that conveys well wishes and hopes for a better future.